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BBA Course Structure


Subject Code Subject Title Credits Marks Total
Ext Int
BB-101 Fundamentals of Management 4 60 40 100
BB-102 Basics of Marketing 4 60 40 100
BB-103 Basics of Accounting 4 60 40 100
BB-104 Introduction to Economics 4 60 40 100
BB-105 Environmental awareness and Disaster Management 4 60 40 100
BB-106 Business English 4 60 40 100
Total 24 600
Subject Code Subject Title Credits Marks Total
Ext Int
BB-201 Organizational Behaviour 4 60 40 100
BB-202 Indian Economy 4 60 40 100
BB-203 Marketing Management 4 60 40 100
BB-204 Business Environment 4 60 40 100
BB-205 Indian Banking System 4 60 40 100
BB-206 Soft Skills - I 4 60 40 100
Total 24 600
Subject Code Subject Title Credits Marks Total
Ext Int
BB-301 Human Resource Management 4 60 40 100
BB-302 Banking Operations 4 60 40 100
BB-303 Introduction to Psychology 4 60 40 100
BB-304 Research Methodology 4 60 40 100
BB-305 Business Law 4 60 40 100
BB-306 Soft Skills - II 4 60 40 100
Total 24 600
Subject Code Subject Title Credits Marks Total
Ext Int
BB-401 Management Information System 4 60 40 100
BB-402 Entrepreneurship Development 4 60 40 100
BB-403 Introduction to International Business 4 60 40 100
BB-404 Quantitative Techniques 4 60 40 100
BB-405 Financial Management 4 60 40 100
BB-406 Introduction to Digital Marketing 4 60 40 100
Total 24 600
Subject Code Subject Title Credits Marks Total
Ext Int
BB-501 Introduction to Production Management 4 60 40 100
BB-502 Business Ethics and Corporate Governance 4 60 40 100
BB-503 Marketing of Financial Services 4 60 40 100
BB-504 Elective –I 4 60 40 100
BB-505 Elective –II 4 60 40 100
BB-506 Project Work 8 60 40 100
Total 28 600
Subject Code Subject Title Credits Marks Total
Ext Int
BB-601 Project Management 4 60 40 100
BB-602 Event Management 4 60 40 100
BB-603 Fundamentals of E- Commerce 4 60 40 100
BB-604 Introduction to SMEs 4 60 40 100
BB-605 Elective –III 4 60 40 100
BB-606 Elective – IV 4 60 40 100
Total 24 600

(SPECIALIZATION SUBJECTS)

Subject Code Subject Title Credit Marks Total
Ext Int
Specialization- Finance Management
BB-504-A Analysis Of Financial Statement 4 60 40 100
BB-505-A Long Term Finance 4 60 40 100
BB-605-A Indian Financial system and Financial Markets 4 60 40 100
BB-606-A Direct and Indirect Tax 4 60 40 100
Specialization- Marketing Management
BB-504-B Consumer Behaviour 4 60 40 100
BB-505-B Sales Management 4 60 40 100
BB-605-B Advertising and Sales Promotion 4 60 40 100
BB-606-B Retail Management 4 60 40 100
Specialization- Human Resource Management
BB-504-C Human Resource Planning 4 60 40 100
BB-505-C Training and Development 4 60 40 100
BB-605-C Industrial Relations and Labour Laws 4 60 40 100
BB-606-C Change Management 4 60 40 100
Specialization- IT and Systems Management
BB-504-H Introduction to IT 4 60 40 100
BB-505-H Applications of IT 4 60 40 100
BB-605-H Database Management System 4 60 40 100
BB-606-H Innovation and Technology Management 4 60 40 100
Specialization- International Business Management
BB-504-I Fundamentals of International Business 4 60 40 100
BB-505-I International Institutions and Trade Implications 4 60 40 100
BB-605-I Export Import Documentation and Logistics 4 60 40 100
BB-606-I International Strategic Management 4 60 40 100

Project Work:

Project shall carry 100 marks as follows-

Marks # Project work (Evaluation by external and internal examiner) - 50

Presentation and Open Defense by external and internal examiner -50